Social media management is the process of, Creating and publishing content, Monitoring engagement and mentions, Growing a community of customers and influencers, Reporting and analyzing the results of your efforts. Depending on the company’s goals, this process can include just one or more than a dozen channels, ranging from Facebook to YouTube. No matter how many social channels a business uses, social media management is an integral part of a company’s marketing strategy and can generate a measurable return on investment (ROI).
Content creation is a fundamental aspect of social media management. When it comes to formats, the most engaging type of in-feed social content is short-form video. Is your audience looking for entertainment? Commentary on trending topics? A community? Tips and tricks? There are a lot of different reasons consumers turn to brands on social. Finding out where you fit can help your business maintain relevance in an always-on social landscape.
Algorithm changes, new networks, and other updates can make a social media platform feel new again. Invest in social media management services, and you can get help from an expert in building (and implementing) a strategy based on your business, goals, and industry.
Social media management services are the professional management of your social media presence. Agencies, freelancers, and consultants provide social media management services, which typically include managing, monitoring, and reporting on your social media performance.